‘Skyfall’ won the Online Video category which is a prize for driving sales with video content distributed on social networks. This prize shows the song's huge impact on social networking websites.
The Social Networking analist Trendrr also reported that 14million comments were tweeted or commented on Facebook during the OSCARS - Adele was mentioned over one million times alone on social network sites which shows the huge force of social networking in spreading the word about film related information.
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