Sunday, March 31, 2013

SKYFALL DVD & Bond St

 SKYFALL topped the DVD/Blu-ray charts for 3 weeks, beating competition ARGO to the top spot.

Bond Street Tube station was given a makeover for the DVD relaease:




SKYFALL BOX OFFICE


  • First movie to take over £100million at UK box office
  • by 10th March had taken over $1.1billion globally (nearly £700million)
  • opening weekend UK over £20million (587 screens) 28 Oct 2012
  • opening weekend USA over $88million (3,505 screens) 11 Nov 2012
BUDGET is now reported to be $200million, about £130million

Currently (March 2013):

  • it is the 7th highest grossing film of all time
  • highest grossing film ever in the UK
  • highest grossing film worldwide for Sony and MGM

SKATTA TV Awards - Social Networking

This is an important one - SKATTA is an online TV distribution site which had its first Social TV awards ceremony at BAFTA in London on 27th March.  
‘Skyfall’ won the Online Video category which is a prize for driving sales with video content distributed on social networks.  This prize shows the song's huge impact on social networking websites.

The Social Networking analist Trendrr also reported that 14million comments were tweeted or commented on Facebook during the OSCARS - Adele was mentioned over one million times alone on social network sites which shows the huge force of social networking in spreading the word about film related information.


Empire Awards Winner!

Skyfall scooped 3 awards at the Jameson Empire awards 24th March 2013.

  • best film
  • Best Director: Sam Mendes
  • Empire Inspiration Award: Sam Mendes



Adele wins Oscar!

Adele scooped the Oscar for her Skyfall song on 25th February.  The DVD was released a week before this - good timing huh?

Wednesday, February 20, 2013

SKYFALL release - Sainsburys and HMV

HMV N1 centre Islington had a display as you walk into the store.

And when you walk into Sainsbury's East Dulwich you can't get away from Skyfall!  Banners on the roadside, posters outside the store and display units as you enter the store.  You can't escape it!




DVD Release Mon 18th Feb 2013

Great timing for the DVD release! Just on the back of the Baftas and anticipating the Oscars - it's hype hype hype all the way!

There's some great advertising going on in the press.   Tesco and Sainsburys - who are simultaneously advertising themselves and the DVD - seem to have engaged in a PRICE WAR over the DVD.  These ads were both in the METRO on the morning of 18th Feb.


There were also some great examples of double page spread ads in the METRO and the STANDARD:


There is also some great advertising from East Coast Mainline trains who have commissioned a OO7 SKYFALL train (which does indeed travel to Scotland from London!) - and a related article about Naomi Harris who plays Miss Moneypenny travelling on the first journey.


Free SPORT magazine had a front page takeover