Wednesday, February 20, 2013

SKYFALL release - Sainsburys and HMV

HMV N1 centre Islington had a display as you walk into the store.

And when you walk into Sainsbury's East Dulwich you can't get away from Skyfall!  Banners on the roadside, posters outside the store and display units as you enter the store.  You can't escape it!




DVD Release Mon 18th Feb 2013

Great timing for the DVD release! Just on the back of the Baftas and anticipating the Oscars - it's hype hype hype all the way!

There's some great advertising going on in the press.   Tesco and Sainsburys - who are simultaneously advertising themselves and the DVD - seem to have engaged in a PRICE WAR over the DVD.  These ads were both in the METRO on the morning of 18th Feb.


There were also some great examples of double page spread ads in the METRO and the STANDARD:


There is also some great advertising from East Coast Mainline trains who have commissioned a OO7 SKYFALL train (which does indeed travel to Scotland from London!) - and a related article about Naomi Harris who plays Miss Moneypenny travelling on the first journey.


Free SPORT magazine had a front page takeover